Specialist, School Communications

Denver Public Schools

Traditional 235 work days

FTE: 1.0

Salary Range: $48,618 - $59,054

Essential Functions and Objectives:

Administers and manages activities within a specific area of a responsibility. Serves as the subject matter expert and applies gained knowledge to execute, maintain and improve systems, programs, or processes. 

• Works with the communications team, school improvement office, and designated school leaders to implement comprehensive marketing communications plans for a minimum of three high-priority schools.

• Outlines needs and recommends outcomes for marketing plans and leads the strategic and tactical implementation of these plans.

• Duties may include research and discovery, development of plans and timelines, content creation and design, budget management, and the day-to-day implementation of communications needs at the school level.

• Provides comprehensive, strategic marketing communications support to designated schools, including branding, marketing collateral development, internal and external school signage, student recruitment and retention strategies, digital communications, newsletter development and distribution, advertising, direct mail, media relations, website support, video production and editing, management of school tour and recruitment events, school calendar management, and more.

• Designs, implements, and manages internal communications at the school level as well as communications between stakeholders and schools; stakeholders may include students, educators, and parents as well as other community members across Denver.

• Collaborates with graphic designers, translators, the school marketing team, and other communications team members to ensure consistency in messaging and visual branding for the supported schools across numerous platforms and in multiple languages as needed.

• Acts as primary point of contact and project manager for identified schools, managing timeline, resources and completion for multiple projects simultaneously while maintaining keen attention to detail.

Knowledge, Experience & Other Qualifications:

• Three (3) to five (5) years of comprehensive experience in communications, marketing, public relations, and/or internal communications is required.

• Experience in stakeholder engagement and outreach to a diverse community is required.

• Colorado driver’s license, reliable transportation, and acceptable driving record for the past three years is required.

• Proficiency with Google Suite.

• Exceptional relationship-building, strategic planning, facilitation, and project-management skills necessary to organize a variety of stakeholders around common goals.

• Exceptional written and verbal communications skills as well as experience with tailoring messaging to a variety of audiences, including families for whom English is not their first language.

• Exceptional organizational skills, with the ability to manage multiple projects simultaneously and meet strict deadlines within a fast-paced environment.

• Strong attention to detail.

• Works collaboratively with others on a team.

• Solid creative skills to develop messaging and provide guidance on visual concepts that will inspire stakeholders to action.

• Ability and willingness to travel to sites throughout the District as well as maintain flexible hours in order to meet the schedule-related needs of school leaders.

• Basic graphic design, social media, Wordpress, web content, digital advertising, and/or email newsletter platform skills recommended.

• Bilingual (Spanish/English) skills preferred.

Education Requirements:

• Bachelor’s Degree is required.

• Bachelor’s Degree in Marketing, Communications, Public Relations or related field is preferred.

Additional Information:

• Work Year Calendars (including accrued time off): http://thecommons.dpsk12.org/Page/1129

• Benefits (including DPS contributions): http://thecommons.dpsk12.org/Page/1397

• Compensation Structures: http://thecommons.dpsk12.org/Page/244

• Employee must live and work with a permanent home address in Colorado while working for Denver Public Schools.  

About Denver Public Schools:

Denver Public Schools is committed to meeting the educational needs of every student with great schools in every neighborhood. Our goal is to provide every child in Denver with rigorous, enriching educational opportunities from preschool through high school graduation.  DPS is comprised of nearly 200 schools including traditional, magnet, charter and alternative pathways schools, with an enrollment of more than 90,000 students.  

DPS has become the fastest-growing school district in the country in terms of enrollment and the fastest-growing large school district in the state in terms of student academic growth.  Learn more at dpsk12.org.  

Apply Today at: https://dpsjobboard.dpsk12.org

Please forward any resumes to Brittany Cowan at brittany_cowan@dpsk12.org.

Denver Public Schools is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, age, disability, or any other status protected by law or regulation. It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors.